Resorting to this

There was no coincidence in the timing (again) of a number of social media posts I woke up to today, the so-called “Freedom Day”. The hot weather here in the UK has seen hundreds of thousands of Brits head to the beach as the “staycation” as taken over from the “vacation”. Many prospective holiday makers will not risk booking an overseas trip just yet whilst the destinations list remains so fluid in terms of restrictions going out and coming back in. So most of us will stay right here in the beautiful British Isles.

With restrictions being eased, then bookings at some of the most popular locations have understandably gone through the roof. One of the most popular family destinations is Center Parcs, who have a number of parks across the UK, with plenty of outdoor activities for all as well as restaurants and their spa facilities. Such is the demand for accommodation in their parks that it is often hard to find any free spaces. But fear not because they are offering a free break for four people, plus spending money and all travel paid. And it couldn’t be easier to enter the competition – just share the competition page on Facebook, comment and like it. Who wouldn’t enter that with it being so easy.

Except we all know that because it is too easy there should be a red flag being frantically waved in our heads. Let’s take a look at what can be found on Facebook.

Picture 1 is a genuine Center Parcs UK post – a news story about a location for a new site being found in West Sussex. There isn’t a call to action, the spelling and grammar are spot on, the logo is correct, the name of the company is also correct and they have been verified with the blue tick.

Picture 2 is the first attempt at trying to pretend to be Center Parcs. As you can see they have made a terrible attempt at spelling the company name plus there is some poor grammar in the text. Picture 3 is better, at least the name is correct but the logo isn’t. The pictures are taken direct from the Center Parcs website.

Irrespective if they are genuine-looking, why would Center Parcs have any reason or motivation to give away such a prize? They are turning people away such is the demand for staycations. Why would they need you to “Like”, “Share” and “Comment” on the post?

Because this is all about collecting as much personal data from social media users as possible which can be used or sold on at a later date. When I first saw the “competition” on Facebook, over 33,000 had shared it, even more had liked it. Who is to say that a significant percentage may be contacted because they have “won” the holiday? What is the next step? An admin fee payable, which requires bank details to be shared?

I know the last 18 months have been tough on us all, and the thought of a holiday is incredibly tempting which is why we all need to be extra vigilant and really think before we are tempted to act. If you see similar offers, take a step back and ask “what’s in it for them”? Big brands rarely give away anything so cheaply, yet thousands of social media users will.

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