Imagine having a webpage that got over 1.3 million unique views PER DAY? That is serious traffic and one that could make you a lot of money. But imagine if you have promised not to monetise the page. How frustrating must that be. Well, when ICM, the registry behind the .xxx domain name decreed to protect trademark and brand holders by forwarding their main domain names to a holding page I bet they had no idea a daily traffic report would show such high visitors, but indeed it does. It begs the question – what sick people are there out there thinking Microsoft.xxx or Apple.xxx would have any “adult” content. Still boys will be boys!