I have been amused and intrigued in equal measure by the many opinions concerning just how Google will view, and ultimately rank the new gTLDs. Everyone domain expert seems to have a view, but how about asking Google? Well, they ain’t going to spill the beans in detail but here Google’s Matt Cutts states (quite believably in my view) that Google will try it very best to rank TLDs in an appropriate fashion – just like it does any TLD today – according to relevancy. So no real insight then? Now how exactly did you expect them to respond?